What you should know about Oklahoma's Cannabis Industry
Introduction:
Last week, we had the pleasure of meeting Travis Smith, the founder of Oklahoma based cannabis growers Smokey Okies' Cannabis.
Combining his background as a lawyer with his passion for cannabis, Travis embarked on a remarkable journey, launching Smokey Okies' Cannabis in 2018. In a candid conversation, Travis shared how his legal expertise paved the way for his success in the cannabis industry, enabling him to navigate the intricate web of regulations with ease.
The Battle for the Cannabis Industry:
When discussing his recent legal challenges with the state, Travis clarified that it was not merely a battle against the government but rather a battle fought on behalf of the entire cannabis industry, WITH the industry. He shed light on the unique deli-style model prevalent in Oklahoma, where cannabis is weighed and packaged on the spot when a client makes a purchase.
The Negative Impact of the Deli-Style Model:
Travis emphasized the drawbacks of the deli-style model, highlighting its adverse effects on both customers and growers. For consumers, this model creates a lack of transparency regarding the cannabis they purchase. While it may be weighed in front of them, crucial information such as the source of the flower, cultivation methods, cannabinoid percentages, and potential pesticide use remains unknown. Additionally, the absence of branding options deprives customers of a diverse shopping experience where products and brands may be compared against one another.
On the growers' side, the deli-style model hampers brand recognition and growth. With pre-packaged cannabis, growers would have the opportunity to legitimize their businesses and cultivate a niche following based on quality and specialization. However, in the current scenario, the focus primarily revolves around price, diminishing the importance of unique brand identities and putting emphasis on financials rather than quality and market needs: for a plant as versatile as cannabis, there are many angles and uses that can be used.
Retailers also face challenges under the deli-style model. They become the frontline for handling customer complaints about product quality, even though they have no control or influence over the cannabis batches, their quality, or freshness. Travis believes that such complaints should be directed to the growers through information on packaging, allowing retailers to focus on providing a seamless customer experience and promoting a wide range of cannabis brands.
Looking Forward: The Future of Cannabis in Oklahoma:
Travis is optimistic about the future of the cannabis industry in Oklahoma. He revealed that a bill has just been passed, which aims to enhance the state of the industry by providing growers with the ability to establish their brands and differentiate themselves in the market. This development will not only benefit growers but also empower consumers with more options and knowledge.
Smokey Okies' Cannabis Focus:
As Smokey Okies' Cannabis continues to make strides in the cannabis industry, they are dedicated to cultivating their seed bank and offering online educational resources through platforms like YouTube and their website. By providing valuable information and expertise, the company aims to contribute to the growth and improvement of genetics in the industry. With a steadfast focus on quality and breeding, Smokey Okies' Cannabis is determined to push the boundaries and innovate within the field of cannabis.
In conclusion, Travis's journey as the founder of Smokey Okies' Cannabis showcases the fusion of his legal background and passion for cannabis. As he works tirelessly to advocate for change within the industry, his efforts align with the passed bill that seeks to foster brand establishment and growth for growers in Oklahoma. Smokey Okies' Cannabis commitment to quality and innovation positions them as key contributors to the evolving cannabis landscape in the state.
