Packaging Trends for 2023: What's Hot and What's Not

What makes a product stand out from the competition on a crowded shelf? As businesses compete for consumers' attention, packaging design has become increasingly important. From bold colors and unique shapes to eco-friendly materials, packaging trends are constantly evolving.

According to a report by ResearchAndMarkets, the global packaging market is expected to grow at a CAGR of 5.2% from 2021 to 2026.

The demand for packaging is being driven by factors such as the growth of e-commerce, changing consumer preferences, and increased awareness of sustainability. 

In the cannabis industry, packaging solutions is especially important due to the unique regulatory requirements for cannabis products.

In 2023, what packaging trends will businesses need to know to stay ahead of the game? Let’s find out.

Minimalist Packaging Is the New Norm!

One trend that has been gaining popularity is minimalist packaging. 

In a world where consumers are becoming increasingly aware of their impact on the environment, many businesses are opting for packaging that is simple and sustainable.

Minimalist packaging often features eco-friendly materials such as recycled paper or biodegradable plastics. 

It can also be cost-effective, as it requires fewer materials and less energy to produce.

Interactive Augmented Reality (AR) Packaging

Another trend to watch out for is augmented reality (AR) packaging. AR technology allows consumers to interact with packaging in new and exciting ways.

For example, a cannabis product could have a QR code on the packaging that, when scanned, opens an AR experience that shows the consumer how the product was made and where the ingredients came from.

This technology can be used to create a more engaging and informative shopping experience for consumers.

Eco-Friendly Packaging Is the Way to Go

Over the past few years, there has been a significant increase in the demand for eco-friendly packaging. 

According to a report by Grand View Research, the global market for sustainable packaging is expected to reach $244.9 billion by 2025, with a compound annual growth rate (CAGR) of 5.1%.

This is due to the growing concern for the environment and consumers' preference for sustainable and eco-friendly products.

Companies are now opting for eco-friendly packaging options, such as biodegradable, compostable, and recyclable materials, to reduce their carbon footprint and meet the changing consumer preferences.

Bold Colors and Patterns Are In!

Bold colors and patterns are becoming increasingly popular in packaging design. These eye-catching designs are meant to grab the consumers' attention and make the product stand out on shelves.

In a world with endless options for every product, companies are looking for ways to differentiate themselves from their competitors, and bold designs are proving to be effective. In addition to standing out, these designs are memorable and can leave a lasting impression on the consumer.

Companies are not shying away from using bold colors and patterns and are even incorporating them into their brand identity. 

Many well-known brands, such as Pepsi, Fanta, and McDonald's, have made bold colors a key part of their branding.

However, it's not just the big players using bold colors and patterns - smaller brands are also jumping on this trend.

Personalization and Customization Are Key!

With the rise of e-commerce, consumers seek unique and personalized experiences, and packaging is no exception. 

Brands now offer personalized packaging options, such as custom labels, stickers, and packaging inserts, to make their products more appealing.

Personalization and customization also help companies build stronger relationships with their customers. 

When a customer receives a personalized package, it shows that the company values their business and is willing to go the extra mile to make them feel special.

Some companies take personalization to the next level by allowing customers to design their own packaging. For example, Coca-Cola's "Share a Coke" campaign allowed customers to personalize their own Coke bottles with their names. This campaign was a huge success, generating millions of social media impressions and boosting sales.

The Take-Home Point

In the ever-changing world of packaging design, it's important for businesses to stay up-to-date with the latest trends and strategies. 

Eco-friendly packaging, bold colors and patterns, interactive packaging, personalization, and customization are just a few of the trends that are currently popular.

As the demand for sustainable and eco-friendly products continues to rise, companies must consider using these options to reduce their carbon footprint and meet the changing consumer preferences.

Businesses in industries such as cannabis must prioritize cannabis insurance and cannabis risk management to protect themselves and their customers.

Keeping up with packaging trends and risk management strategies can help businesses stay ahead of the competition and succeed in the long run!