The Future of Cannabis Packaging: What to Expect and How to Prepare Your Brand
Introduction
The cannabis industry is in the midst of a packaging renaissance. With new regulations on the horizon and consumers demanding more sustainable options, brands have a unique opportunity to differentiate themselves from their competition with innovative and eye-catching packaging solutions. While there are still some unknowns about what the future will bring for cannabis packaging, we can start preparing our brands for these changes now. The sooner you understand what's coming next in this rapidly evolving space, the better your chances of success will be when it finally arrives—and customers will thank you for it!
A growing demand for sustainable packaging
It's no secret that the cannabis industry is growing rapidly. In fact, it's one of the fastest-growing industries in the world right now. As this growth continues to accelerate across multiple states and nations, there will be an increasing need for compliant packaging solutions that meet consumer demand while also protecting product quality.
The rise in popularity of CBD products has made sustainability even more important than ever before--and it's not just because these products are being used by consumers who want to make more eco-friendly choices (although certainly this is part of it). With so many new companies entering into this space every day, brands are competing against each other more than ever before--and every little thing counts when trying to stand out from your competitors!
Child-resistant options
Child-resistant packaging is a requirement for all cannabis products. The Consumer Product Safety Commission (CPSC) has defined child-resistant packaging as "a package or container which cannot be opened or obtained by means of normal use and which is designed, constructed and made to be resistant to tampering by children under five years of age."
If you're looking to sell your product legally in the United States, it's important that you understand what this means: All packages must pass FDA testing requirements before they can be sold. The test involves placing an unopened package in front of an adult and a child who attempts to open it with their bare hands; if they succeed within 30 seconds, then the package fails. If not, it passes!
But there's more: Your package must also be tamper-evident--that means that if someone tries ripping off any part of your label or seal without breaking through an outer plastic layer first (like pulling at corners), then there should be some indication that tampering occurred when this happens (e.g., glue residue). Finally--and most importantly--your product needs to remain childproof even after opening; this means making sure that no small parts can come loose while being used or stored away later on down the line after consumption has ended
New regulations on the horizon
The future of cannabis packaging is bright, but it's also a little hazy. That's because new regulations are coming down the pipeline.
With legalization comes change--and in this case, it's not just about what happens on the sales floor or in your customers' hands as they're leaving your dispensary (although those things matter too). The biggest changes will come from government agencies that regulate everything from product labeling to how much THC can be contained within each edible.
The importance of compliance
The importance of compliance is something that every cannabis company should be aware of. Compliance with state regulations is necessary to operate a business in the cannabis industry, but so is compliance with federal regulations. And while this may seem like an obvious statement, it's worth noting that packaging regulations are often overlooked by brands who are eager to get their products out into stores and onto shelves--they can feel like an afterthought when compared to more pressing concerns like marketing or production. But ignoring them could cost you: if your package doesn't meet all applicable requirements (e.g., child-resistant), then not only will you have trouble getting it through the doors at retail stores; you could also find yourself facing legal action from state regulators or even the federal government itself!
Product protection and customer experience
As you pack your product, it's important to consider how the packaging will protect your brand and product. Packaging can be used as a form of protection against damage or contamination, but it also plays an important role in customer experience.
As you develop new cannabis packaging for your brand, keep these things in mind:
Product protection. Your goal is to protect the integrity of what's inside by providing adequate cushioning around each item and keeping out any unwanted contaminants like dust or moisture. When choosing materials for this purpose, look for ones that are FDA-approved food-safe plastics such as polypropylene (PP), polyethylene terephthalate (PET), high density polyethylene (HDPE) and PETG--which are all recyclable materials! The best thing about these options is that they're transparent so consumers can see exactly what they're buying before making their purchase decision.* Customer experience
Ensuring your brand is prepared for these changes will help it thrive in the cannabis industry.
Ensuring that your brand is prepared for these changes will help it thrive in the cannabis industry.
To ensure this, here are some things to consider:
What are the most important things to do?
What are the most important things not to do?
How would you like your brand to be perceived by customers and potential customers?
Conclusion
The cannabis industry is growing at an unprecedented rate, and that means there are plenty of opportunities for brands to thrive. However, it's important that you're prepared for these changes so that your brand can stay ahead of the curve and continue thriving in the future.
