Cannabis Packaging and Consumer Behavior: Understanding Your Target Audience

Introduction

The cannabis industry is still new and developing on the national stage. Market research is a vital part of marketing strategy. Cannabis consumers have different preferences depending on a variety of factors, including age, gender and geography. Packaging can help promote brand loyalty. Packaging should also reflect the cannabis brand's values.

The cannabis industry is still new and developing on the national stage.

The cannabis industry is still new and developing on the national stage. It's important to keep in mind that the legal landscape for cannabis is in flux, with state-by-state legalization laws constantly changing.

The FDA has not approved any marijuana products for medical use, but research into its potential uses is ongoing. In May 2019, the U.S. Food and Drug Administration (FDA) approved Epidiolex®, a prescription medicine used to treat Lennox-Gastaut syndrome (LGS) or Dravet syndrome in children 2 years old or older who are resistant to other treatments like clobazam or stiripentol

Market research is a vital part of marketing strategy.

Market research is a vital part of marketing strategy. It's your chance to get information about your target audience, including what they want and how they prefer to be reached. Market research can also help you understand who your competitors are, allowing you to set yourself apart from them by offering something different or better than they do.

Cannabis consumers have different preferences depending on a variety of factors, including age, gender and geography.

Cannabis consumers have different preferences depending on a variety of factors, including age, gender and geography. For example, younger customers are more likely to buy edible products than older ones. Men are more likely than women to prefer smoking cannabis over vaporizing or using edibles (a finding that's backed up by other research). And while states like California have legalized recreational marijuana use for adults 21 years or older since 2016, some states still prohibit its sale entirely--so it's important to understand how local laws affect your target audience when choosing packaging materials or designing your website or marketing materials.

Understanding who makes up your customer base will help you design packaging that appeals most effectively to them--whether they're male college students living in Colorado or senior citizens who live near Washington DC but don't have easy access at home due

to local regulations on where they can purchase their medicine from within city limits

Packaging can help promote brand loyalty.

Packaging can also help consumers identify with a brand. This is especially true for cannabis companies, which operate in an industry that is still largely stigmatized by the general public. Packaging can help consumers feel like they are part of something special and unique--and it gives them something to talk about with their friends!

Packaging should also be designed around your target audience's needs and wants, so that it meets their expectations from what they've seen on other products in their category (if applicable). If you're selling medical marijuana products, you may want to consider using bright colors or illustrations on your packaging because these elements will make it easier for patients who aren't familiar with cannabis use to understand how much THC or CBD is included in each dose size offered by your company.

Packaging should also reflect the cannabis brand's values.

The packaging of your product is an opportunity for you to reflect your brand's values. Your target audience will look at it and make a judgment about whether or not they want to buy from you based on this perception. This is especially true when they're standing in front of the shelf in a store, trying to decide which cannabis products they should purchase.

Your brand represents everything that makes up who you are as an organization: your mission statement, values and beliefs, culture--everything! When someone sees these things represented in how you present yourself visually through packaging design (or any other medium), it helps them understand what makes up the "whole" picture of what makes up this particular company or industry leader within its field(s).

The strength of any given company lies within its ability to differentiate itself from all competitors within its space by leveraging powerful communications tools like branding strategies such as brand positioning statements along with effective naming conventions used throughout all marketing materials including website domains names etc..

Cannabis packaging needs to be designed with the consumer in mind

Cannabis packaging should be designed with the consumer in mind. Your target audience is a critical factor when choosing your packaging, and it's important to consider their needs, wants and preferences when designing your cannabis product boxes.

The first step toward creating an effective cannabis package is identifying who will be buying your products. Are you selling edibles? Then consider whether or not someone would want to eat them on-the-go (think trail mix) or at home (think cookies). Do they prefer smoking flower over vaping concentrates? The answers to these questions can help inform what type of container might work best for each scenario--and therefore determine how much information needs to be included on its label.

Conclusion

As we've seen, cannabis packaging is a complex subject that requires careful consideration of your target audience. In this article, we explored some ways to do that and make sure your product will sell well with consumers. Hopefully now you have a better idea of what kinds of packaging might work best for your brand or business!