How Happy Valley Genetics Is Revolutionizing Cannabis Seed Transparency
The cannabis industry involves many people and many steps. Consumers need to know where they can purchase high-quality products and growers need to know where they can acquire quality seeds that will become the trusted products their customers rely on. Despite this need for transparency, there is still a disconnect in terms of shared trust, with many growers not knowing the backstory or details of the seed they purchase. It’s easy to see, then, where issues could abound.
Fortunately, Happy Valley Genetics has found a solution for this - and it’s making waves in the cannabis industry.
Who is Happy Valley Genetics?
Happy Valley Genetics is an off-shoot of Happy Valley, an award-winning cannabis operator with a thriving fanbase across several states. With a name that’s always been synonymous with quality, they have partnered up with another leading brand, ETHOS Genetics to launch new lines of feminized photoperiod and autoflower seeds.
The collaboration with the Colorado-based ETHOS, which has been producing quality cannabis seeds for over 15 years, symbolizes a new era in the cannabis seed industry. Per Michael Reardon, the CEO of Happy Valley, “The next phase of Happy Valley is Happy Valley Genetics; it’s the future of the company as we seek to become a leader in the global cannabis seed industry.”
These goals include bringing a whole new level of transparency to the cannabis seeds sold to both home and commercial growers. In doing so, they intend to expand across state lines, helping more people and getting more eyes on the product.
The Happy Valley Genetics Difference
As mentioned above, the Happy Valley brand has long been synonymous with quality. It’s this quality that has not only helped them establish a loyal fan base but also achieve impressive growth, according to recent reports
Happy Valley Genetics will follow suit.
Leveraging the skill and cultivation experience from both ETHOS Genetics and the Happy Valley blueprint before them, Happy Valley Genetics has leaned into innovation, creating four new and unique cannabis varieties: Everglades OG, Baller’s Game, Easy Button, and Another Level.
Designed to thrive in both residential and commercial growing environments, each of these has its own terpene and cannabinoid profiles. Baller’s Game, for example, which is available in Exotic Fruit and Candy flavors, has a 1.8 – 3% terpene range and a THC range of 24 – 30%, which, when consumed, leads to euphoric feelings. Terpenes, of course, is what gives these strains their distinct flavors and aromas, so when you consume Baller’s Game, you can trust that it’s unlike anything you’ve used before - and that’s precisely the point!
The same goes for all of the strains mentioned above. With a terpene range of
2.0 – 3.6% and THC range of 20 – 27%, Easy Button generates feelings of relaxation that soothe both body and mind. For those seeking fruity flavors and strong, sedative effects, Another Level gets you there, while Everglades OG lets your mind drift off into a pure stage of relaxation. And true to its name, it offers up a woodsy aroma.
Not only are these strains unique from what’s been previously offered by the company, but these new lines of auto flower and feminized photoperiod seeds lead to a more streamlined cultivation process for growers across the country. Unlike male plants that will eventually need to be culled, feminized seeds aid in faster cultivation since growers don’t have to identify male plants. In addition to taking less time than what’s involved in identifying and culling male plants, feminized seeds offer growers more space and more crops per season. More crops, more products. More products, more profit.
The commitment to using feminized seeds isn’t without effort, though. Emphasizing the work that goes into it, Reardon explains “Propagating and putting new genetics into production is one of the most expensive parts of the business.” He continues, “It is very difficult to continually have up to 25 genetics on our menu when it takes at a minimum 8 to 12 months to pheno hunt and put a single genetic into production.”
This leads to the bigger question: why put themselves through it?
Uncovering the Answer
With the amount of time and money that goes into propagating and putting new genetics into crop production, the big question (as mentioned above) is why they do it. And the answer has to do with the need for transparency in the cannabis genetic seed industry.
“The end goal we’re working towards at Happy Valley Genetics is to have a stable of commercially viable genetics that allow ourselves and other commercial cultivators to be able to grow entirely from seed, eliminating the expense of maintaining mother plants and cutting clones,” Reardon explains. And the bottom line is that Happy Valley Genetics is in a position to do so.
While the goal of cannabis, as a whole, is to help those consuming it - whether by reducing stress or pain management - transparency is necessary. If something happens, users need to be able to trace the product’s journey beginning as a seed. This helps ensure quality from the very top and as it trickles down and passes through cultivators and distributors. Without transparency, the whole system is at risk. That’s why, when you browse the products on Happy Valley Genetic’s website, you’ll see that there is a Certificate of Authenticity (COA) available by request. Happy Valley Genetics takes great pride in also documenting the entire process, from pheno-hunting to making the seeds by taking detailed photographs.
“Our goal,” says Reardon, “is to be the most transparent and data-driven breeder in the global cannabis industry.” This is just one of the many ways that, in this new venture, Happy Valley Genetics is making a difference in the cannabis industry.
To learn more, visit HappyValleyGenetics.com.
