Designing Packaging for Cannabis Pre-Rolls: Best Practices and Tips for Success
Introduction
Pre-rolls are quickly becoming one of the hottest products in the cannabis market. They're easy to consume and discreetly packaged, making them a great choice for consumers who want something small, portable, and potent. Pre-rolls have one unique design challenge: they must be child-resistant while still being easily accessible by adults who don't have children at home. This means you can't just put your pre-roll in a plastic bag and call it good—you need to make sure that you've created a packaging solution that meets all state and federal regulations regarding labeling and packaging.
Pre-rolls are one of the fastest-growing segments of the cannabis market.
Pre-rolls are one of the fastest-growing segments of the cannabis market. They're also a great way to get started with cannabis, try new strains and save money.
Some pre-rolls come in packs of three or four sticks that you can share with friends; others come individually wrapped so you can keep them fresh until you're ready to use them. Many dispensaries now offer custom blends where they'll mix up different strains based on your personal preferences (for example: sativa vs indica).
If you're not sure what kind of buzz you want from your first experience with weed, this might be a good way to go since it lets someone else do all the thinking for you!
Pre-rolls have a unique packaging design challenge.
Pre-rolls have a unique packaging design challenge. They're a new product category, they're high value, and they are low volume. That means that your brand identity must be instantly recognizable and easily distinguishable from others on the shelf. In addition to these challenges, pre-rolls are also subject to many different state regulations regarding branding and marketing. If you want your product to stand out in this crowded marketplace then it's important that you understand how packaging plays into the success of your business model
Pre-rolls must be child-resistant, but not so much that adults can't open them.
Pre-rolls must be child-resistant, but not so much that adults can't open them.
Child-resistant packaging is required by law in order to prevent accidental ingestion by children. However, if your product is too difficult for an adult to open, it could also pose a problem for patients who need their medicine quickly (such as those with arthritis or other physical disabilities). Child-resistant packaging helps prevent accidental ingestion by children and ensures that medical marijuana products are packaged safely while still being accessible to those who need them most--the patients themselves!
Child-resistance testing must be performed by third party labs and results submitted annually as part of the application process for each product license renewal cycle.*
If you're designing a pre-roll package, consider other states' regulations on product branding and marketing.
If you're designing a pre-roll package, consider other states' regulations on product branding and marketing.
In addition to the regulations in California, there are many other states that have different rules for packaging and labeling cannabis products. For example, some states require that all marijuana products be sold in child-resistant packaging (Colorado) or require manufacturers not to make health claims about their products (Oregon). Also keep in mind that even though these packages may look similar at first glance, they might be considered quite different under state law because of their respective requirements for labeling and marketing materials on them.
Make sure your packaging is compliant with all state and federal regulations regarding labeling and packaging.
As a cannabis business, you want to make sure that your packaging is compliant with all state and federal regulations regarding labeling and packaging. This means that the product must be packaged in such a way that it does not appeal to children, nor does it contain any false or misleading statements about its contents. Packaging must also include warnings about possible health risks associated with consuming marijuana products (for example: "This product contains THC").
The best way to ensure compliance is by working with an experienced design firm who knows how best to meet these requirements while still creating compelling designs for your brand that resonate with consumers. You'll want someone who understands all the various rules around labeling requirements for each state--and even within states themselves!
There's a lot to consider when designing packaging for pre-rolls and other cannabis products, but it's worth it!
When you're designing packaging for pre-rolls and other cannabis products, there's a lot to consider.
Packaging is the first thing consumers see. It's an important part of the user experience, so it can help differentiate your product from competitors or stand out from the crowd. Packaging can also be used as an inexpensive marketing tool--you can include information about how your product was made, who owns the company and why they started making it in the first place!
Conclusion
The cannabis industry is in its infancy, and there are many challenges to overcome. But if you're designing packaging for pre-rolls or other cannabis products, we hope these tips will help you navigate the process and make it a little easier on yourself!
