5 Cannabis Challenges Packaging Can Help Solve

Product packaging's primary function has always been to keep goods fresh and safe from spoilage. Cannabis packaging solutions are more than container suppliers in today's highly regulated and fast-expanding cannabis sector; they are valuable business allies in pursuing market differentiation. Here are five challenges packaging can solve for the cannabis sector.

Product Combinations

As a bonus, there are numerous cannabis product formats to choose from. Cannabis can be consumed from a wide variety of containers, including jars, vape tubes, beverage cans, pre-rolls, and more. Complying with the law while meeting the needs of one's clientele is made more difficult because each form has its own set of considerations, on top of the myriad of rules that vary by state.

Problems with the Regulation

The legal cannabis market is strictly controlled, like the tobacco and alcohol markets. However, the cannabis restrictions appear to go far further, making it extremely challenging to be a successful participant in the packaging industry.

One reason is that there is no nationwide uniformity in the industry's laws. Californian law regarding a glass jar containing dried cannabis flower differs from that of Colorado and New York. Not only do regulations vary by state, but they are also subject to frequent and rapid modification.

Consumer Benefits

The advantages to consumers of well-thought-out packaging design are countless.

When looking for high-end items, customers prioritize quality first when visiting dispensaries. Customers who repeatedly ask, "Will this make me high?" are looking for something special when they visit your dispensary. Customers in many jurisdictions pay a significant amount for cannabis products. These consumers rightfully expect them to retain their original aroma, texture, flavor, and smoking experience long after they were harvested. In the cannabis industry, a product's quality and shelf life are intimately related to its packaging.

Packaging that maintains a constant humidity level inside the container is ideal for preserving the quality of all marijuana goods, especially flowers. Many people who use cannabis for medical purposes do so in part because of the therapeutic effects of the fragrant oils called terpenes.

Limitations on Marketing

Finally, the inability to promote on widespread mediums like television, radio, and social media is a significant disadvantage for the cannabis sector. Instead, you might see a billboard advertising cannabis items tucked away somewhere down the highway, where it would be challenging to capture the attention of drivers. Because of this, cannabis packaging has a purpose beyond merely transporting the substance. Advertising and brand recognition can't exist without it.

Branding through packaging has been an important part of the customer acquisition strategy of large, well-known multi-state cannabis operators (or MSOs) to gain the largest potential consumer penetration. This is something that is well understood by huge, publicly traded cannabis packaging companies whose strategy is to cater to the needs of the largest "plant-touching" operators (and who may also have their ancillary brands). In recent years, a key factor in specialized suppliers' growth has been the significant MSOs for unique and tailor-made packaging solutions.

Sustainability

When cannabis laws are liberalized on a nationwide scale, widespread commercialization follows, leading to an increase in waste production. At every point in making cannabis available for sale, from cultivation to packaging to transport to purchase to the final consumer, trash is produced. Businesses and consumers alike impact the environment at every stage of the supply chain, from planting seeds to making purchases.

A sustainable business aims to maximize productivity while simultaneously cutting costs.

These objectives should be reflected in the packaging of a rapidly expanding cannabis brand. How often have you been dissuaded from buying a brand new, exciting product because of the excessive cardboard and plastic packaging it came in? Suppose you're a company sending products across the country or a consumer buying various things from a dispensary. In that case, you may reduce your impact on the environment by carefully designing your packaging.

Conclusion

Tight restrictions on cannabis packaging have not diminished the value of traditional brand recognition. With the legal marijuana industry rapidly expanding across the country, customers will look for reliable vendors who provide high-quality products. Providing customers with something extraordinary outside of the actual goods inside will be crucial to the success of these businesses. The newly legalized cannabis market will be driven by brand strength, environmental friendliness, regulatory conformity, and the end user's interests.